Photos and Videos
Online marketing is a key way to draw interested buyers to view your property. Photos are a mainstay in advertising your property online and the MLS. Using a professional real estate photographer maximizes your homes appeal and features. They also shoot multiple “layers” to get window images to pop without overexposing the inside of the home. See examples below:
This kitchen was shot with a 18 megapixel DSLR. The focus and interior exposure are decent, but that leaves the windows blown out, or overexposed.
This kitchen was shot by Jon Upson, our real estate photographer. Notice the window scene is perfectly exposed with the rest of the interior. A big difference! One that can induce far more showings than with substandard photos.
With video, you can choose to incorporate a standard showing of the home, or use actors to portray a lifestyle shoot. We have done both, and here they are:
This is your home tour video, showcasing the entire property. This style can expand on the photos and lend a sense of scale to the home.
This is one of our lifestyle videos. It can help buyers feel what it would be like to live and use the property. All of the above have a place in your marketing, and we can help you choose what will work best for your situation.
We at 1850 Realty are happy to share information about the home selling process. Transactions can vary individually, and we are here to help you with your real estate needs. To discuss in more detail, don’t hesitate to contact us:
Next article in this series: Activating the Listing